2017 is set to be a huge year for sustainable tourism thanks to the efforts of UNWTO (United Nations World Tourism Organisation), which has declared it the year of “sustainable tourism for development”. And when UNWTO’s membership list includes 157 countries, six associate members and 500 affiliate members, it’s hard not to sit up and listen.
(1) Inclusive and sustainable economic growth
(2) Social inclusiveness, employment and poverty reduction
(3) Resource efficiency, environmental protection and climate change
(4) Cultural values, diversity and heritage
(5) Mutual understanding, peace and security
Which all converge on three main pillars: economic, social and environmental. And, in turn, requires major players to raise awareness of the power the tourism industry possesses when it comes to generating positive change.
It was with these aims in mind that TTC joined UNWTO as a Diamond sponsor. Helping to mobilise and educate industry stakeholders, partners and the public, the main vehicle for TTC aid is the TreadRight Foundation. A not-for-profit business that works to shepherd the tourism sector towards a wholly sustainable future, TreadRight funds several projects that lead the field by example. These include the Wilderness Foundation Africa, Centro de Textiles Tradicionales de Cusco and the Happy Hearts Fund, among many others.
At the heart of these projects lies a deep appreciation of how travel can open our minds, expand our understanding of the world, and even change how we live. And these transformative effects are needed more than ever now that over one billion international tourists travel the world each year (according to UNWTO), imposing an ever-greater footprint on its delicate ecosystem.
If you’d like to find out more about how Red Carnation helps build a more sustainable model for future tourism, please visit TreadRight Foundation.
Image Credits: Images Courtesy of TreadRight Foundation & African Elephants © iStock/oversnap.
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