The TreadRight Foundation has unveiled its newest video, highlighting one of the organisation’s Wildlife projects in India: Wildlife SOS.
Hosted by TreadRight Ambassador Céline Cousteau, the TreadRight-led experience brought together a group of storytellers on a journey of education and compassion in India. The central goal of their trip was to learn more about Wildlife SOS’s work to save elephants from negligent and abusive situations and bring more attention to the organisation’s influential #RefuseToRide campaign. Find out more by watching the video below.
“Elephants are extraordinary animals and it’s natural to want to experience them up close,” explains Shannon Guihan, programme director at The TreadRight Foundation. “However, responsible travellers will look more closely and begin to understand the decades of pain, suffering, and cruelty that goes into producing that one-off tourist experience and recognize the need to refuse to ride. We’re honoured to help Wildlife SOS spread this message.”