Social Media & Marketing Executive

Job Reference: RCHSASMME01

Closing Date: Friday, 7 July 2015

Job Summary:

This Red Carnation South Africa position is based in Cape Town and offers variety and multiple priorities with the opportunity to cooperate in a task focused team; whilst operating within clearly defined standards and expectations; where attention to detail and precision is recognised and valued..

Minimum Experience or Qualification:

  • Marketing Diploma or similar relevant qualification
  • Must have at least 2 years’ experience with a Luxury Brand OR in the Hotel/Travel industry
  • Experience using a variety of social media platforms both professionally and personally (Facebook, Instagram, Twitter, Pinterest and Google+)
  • Proficiency and experience in social monitoring tools
  • Computer literate with advanced knowledge of Microsoft Office Outlook, Word and Excel
  • Experience working with Adobe Photoshop – In Design experience strongly advantageous
  • Highly presentable
  • Excellent command of the English language with solid verbal and written communication skills

The advert has minimum requirements listed. Management reserves the right to use additional / relevant information as criteria for short-listing. This advert will be valid for 3 months and the second preferred candidate will be selected in the event of the position becoming available again.

Behavioural Summary:

The responsibility of this position is managing specialised work efficiently, with confidence and competence. The position requires above average attention to details, concern for the exact correctness of work, and strong commitment to tasks completed on time. The person in this position will take work seriously, has a strong sense of duty, and is disciplined. A somewhat faster-than-average pace will be the norm for this position. Detailed, specialised work is the major focus. The person in this position will require clearly defined work, responsibilities, and reporting relationships, ongoing and thorough training opportunities to develop expertise and increase confidence, and frequently expressed appreciation of the person's competence, conscientiousness, and loyalty. The position will provide security in a stable work environment, allowing the person to plan for, focus on and complete tasks on hand. When changes in the nature of the work occur, the person in this position will need direction, training and support. The position will generally be task oriented, requiring someone with a conservative, careful, and cautious approach to work.

Key Performance Objective:

  • To oversee and manage social media accounts (twitter, facebook, instagram and Google+) for the 3 properties in accordance with the company standards and liaising with the Content Manager at Central Marketing in London.
  • To assist the social media champions at the 3 hotels where required, implement training and new procedures and ensure that consistent, quality content is distributed.
  • To source content and supply the copy and images for the RCH blog, based on content required for email, website and social media campaigns.
  • To assist with proofing and authorizing third party advertising and PR campaigns where required. Supply images and text according to brand guidelines where appropriate.
  • To manage design requirements (both online and print) for hotels and central teams, creating collateral in-house or where required liaising with design agency.
  • To ensure all branding and design meets ownership standards.
  • To create inspirational content for social media messaging.
  • To plan, optimise and manage the posting of social media content across all channels
  • To manage image library ensuring all images are up-to-date
  • To assist with photo shoots as required.
  • To distribute the PR clippings and press releases for the 3 hotels on a weekly basis; and print and file the clippings.
  • To assist in arranging client/media/agent events where required.
  • To champion internal communication platform (yammer) and provide training where required across central team and three hotels.
  • To monitor social and digital trends in the travel and luxury industry.